COASTING is a fictional yet forward-thinking bicycle company that redefines accessibility in the cycling world. Specializing in high-quality gear and equipment for men across all skill levels—from casual beginners to competitive professionals—COASTING prides itself on blending performance with affordability.

For this project, I was tasked with developing the full brand identity which included naming the company, crafting a compelling logo, and establishing a cohesive visual language that reflects the brand’s mission: to make premium cycling gear without compromising on style or substance. The result is a brand that’s sleek, approachable, and geared toward a male audience.