pond’s

This project involved a rebrand of the iconic POND’S skincare brand, with the objective of modernizing its logo and color palette while preserving its legacy. The brand was repositioned as affordable luxury, merging timeless elegance with contemporary appeal. An elegant typeface was introduced alongside a refreshed tulip logo with a reimagined sleek, modern aesthetic. The mirrored reflection of the tulip symbolizes a bridge between generations, honoring the brand’s heritage while connecting with a newer and younger audience.

Project Presentation