YOCO is a conceptual wellness brand created to support individuals beginning their yoga and wellness journey. This subscription-based service offers curated boxes of yoga accessories and supplements, combining sustainability with self-care.

The project began with user research and persona development to identify key needs and challenges. These insights informed the brand’s core values and guided the creation of a full visual identity, including logo design, packaging, and a responsive website. The result is a cohesive, user-centered brand experience focused on accessibility, exploration, and holistic well-being.